Sample HTML5 banner creatives

HTML5 banners in ZIP are the standard upload format for Google Ads, Campaign Manager 360 (DCM), DV360, Xandr and other ad servers. Each ZIP contains index.html + assets and implements the clickTag contract. Samples cover the full complexity range: from a static image with a click to CSS and vanilla JS animations, rich media with video and expandable banners with two states. Unpack and open index.html in a browser to check the rendering locally.

Sample file: Simple static banner 300x250 — image + clickTag
Simple static banner 300x250 — image + clickTag
2.5 Kb
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Sample file: Static leaderboard 728x90 — image + clickTag
Static leaderboard 728x90 — image + clickTag
2.7 Kb
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Sample file: CSS animation 300x250 — three frames via @keyframes, no JS
CSS animation 300x250 — three frames via @keyframes, no JS
3.0 Kb
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Sample file: CSS animation skyscraper 160x600 — vertical slide
CSS animation skyscraper 160x600 — vertical slide
2.6 Kb
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Sample file: JS animation 300x250 — staggered reveal via class toggle
JS animation 300x250 — staggered reveal via class toggle
2.7 Kb
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Sample file: Half-page 300x600 — built-in tween engine, polite load, multi-layer animation
Half-page 300x600 — built-in tween engine, polite load, multi-layer animation
1.7 Kb
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Sample file: Rich media 300x250 with video — autoplay muted + mute button, clickTag
Rich media 300x250 with video — autoplay muted + mute button, clickTag
1.3 Kb
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Sample file: Expandable 300x250 → 600x500 — two states on hover/tap, separate CTA
Expandable 300x250 → 600x500 — two states on hover/tap, separate CTA
3.3 Kb
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🧠 How an HTML5 banner works

Inside the ZIP there is always an index.html — the entry point the ad server opens in a fixed-size iframe. The <head> usually has a meta tag <meta name="ad.size" content="width=W,height=H"> for Google Ads. Clickability is implemented via clickTag: the ad server replaces the clickTag variable in the JS with a tracking URL at serve time; the JS calls window.open(clickTag). The size of the ZIP and its assets is limited by the IAB Display Creative specs (initial 200KB, polite up to 2.2MB). For production the assets usually must be self-contained inside the ZIP — external CDN links are often disallowed, except whitelisted domains.

📦 ZIP index.html + assets ⬆️ Ad Server Google Ads DCM / DV360 🌐 iframe on the page fixed size ad.size meta 🖱️ Click window.clickTag server replaces 🎯 Landing page + tracking click